What Is "Green"? "Natural"? "Organic"?

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If you're at a loss sometimes, you're not alone.  A recent survey by the Shelton Group showed that nearly 2/3 of the 1,006 U.S. consumers polled try to purchase foods produced in an environmentally friendly way.  But the consumers rated "100% natural" as the most reliable label claim, far ahead of "100% organic."  It seems that consumers think that the word 'organic' is more of an unregulated marketing term, when really, the opposite is true.  'Natural' is an unregulated word - organic foods must meet government standards to be certified as such. 

Want to know more?  Here is a guide to what the organic certification really means.  And here is a good article from the Chicago Tribune that talks about the Shelton Group study and goes further into the confusion regarding food labeling.  The Tribune also has a handy-dandy guide to the difference between "organic" and "natural" labeling on a variety of products that you can find here.